Purposeful Plate began as a college project.
During my master’s degree program in 2016, I was given a particularly impressionable classroom assignment. “Come up with a business name.” I contemplated my entire journey through food and nutrition over the previous decade and a half, and searched internally for a consistent theme and a few words that would best fit to describe it.
Throughout my studies, I have never been deeply interested in the "superficial" uses of nutrition, things like bulking up muscle mass with protein powders, or counting calories for weight loss. I first became interested in the connection between food and health when I learned of a familial link to colon cancer, and it was actually out of fear that I even decided to embark on this adventure.
Translation —> How can I learn to eat in a way that reduces my risk of developing disease?
Translation —> How can I lengthen and improve my life with food?
Cancer terrified me. At the age of 13, I quickly became obsessed with researching all kinds of chronic diseases (cardiovascular disease, cancer, dementia, stroke, high blood pressure, Parkinson's disease, etc) to figure out if I could identify some physiological themes for why they developed, and ultimately find answers on how I could help myself and others reduce our risk of getting these same diseases over the course of our lifetimes.
The picture started to become clear.
Oxidation is one of today’s biggest killers, and the foods and herbs that nature provides, in their pure or enhanced form, have the ability to prevent, reduce, or reverse oxidation damage to our cells with their colorful, powerful phytonutrient properties. I began to realize that specific foods had a distinct and precise purpose in the body, far beyond simply delivering us the calories and macronutrients we needed to survive.
A few of my favorite examples include:
Omega-3's reduce inflammation & support cardiovascular & brain health
Pre- and probiotics support a healthy gut & immune system
Sulforaphane aids in detoxification pathways & suppresses/prevents tumor growth
Ashwagandha & other adaptogens support healthy adrenal glands & improve our physiological response to stress
At this realization, the answer popped right into my head. My business would strive to educate people about the small but significant nutrients in our foods silently working away to help us thrive, and to empower my clients and readers to bring more of those foods into their routine as often as possible.
However…it’s not just about the plate anymore.
As my business has developed over the years, so has my approach to wellness.
While Purposeful Plate’s foundation still lies in functional foods, you can now find quite a bit more that goes beyond the plate to craft your own unique recipe for wellness. Giving back, sharing our talents, challenging inner growth, empathizing with others, practicing self-care, and developing a deep sense of self-love are just a few of the topics you can learn about throughout the nourishing recipes, educational blog posts, and daily encouragement filling the various pages of my blog. Becoming truly “well” depends on a variety of individual factors, and I invite you to use this content as a guide to help direct you there.
If you are currently in great health, but want to reduce your risk of developing a specific disease, clear yourself of headaches, aches, pains, inflammation, bloating, acne, emotional imbalance, fatigue, or other symptoms you might be experiencing, OR if you are looking to bring more plants and variety onto your plate, need support feeling satisfied on a plant-based diet, struggle with a negative relationship to food, or want to get rid of the yo-yo dieting and the binge-restriction mentality, you can read more about my nutritional counseling services here.
Have any questions? Shoot me an email to get the conversation started.
From my plate to yours,
Leesa Morales, M.S.